Radio Executive

What does a Account Executive at a radio station do?

Is that a job that a new graduate can get?
Does it involve a lot of travel?

Sells advertising.
I would think you would need proven sales experience to apply.
As far a travelling it depends on whether or not the companies you sell to are local or national and how large an area is served by the station.
If the program is nationally syndicated I would think more travelling would be necessary.

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There are three things that never leave home without – your keys, wallet and mobile phone.

Note that we no longer need a clock. Those of us who do still wear watches because it's just a beautiful piece of jewelry is no longer a functional item with a cell phone in his pocket.

There 157 million text messages sent in the U.S. last year! That's 61% more than 98 billion text messages sent in 2005! Today There are more mobile phones in the United States there are connections to the Internet.

And if you're trying to reach adolescents and young adults with E mail, which is so yesterday. Text messaging represents 48% of all written submissions by 15 to 24 years of age. Remember that pen and paper? Only 5% of 15 to 24 years of age written communication is done the old way.

But perhaps the biggest advantage of text message marketing is that it can reach your audience anytime, anywhere and everywhere. 84% of all consumers keep their cell phone and with them 24 hours a day and 94% of all text messages are opened and read. That's why The New York Times called mobile marketing "the most powerful advertising medium of all time."

We all know that teenagers love to text, 29% of teens send more than ten texts per day. But if you think that text messaging is only for teenagers, think again. 39% of active users of text messages (those sending more than ten messages per week) are over 35. Even Grandma does it now — 8% of those over the age of 70 years are now considered active text messengers. In total, 95 million Americans are in this elite group of active text messengers today.

Another invention going the way of the typewriter is the landline phone. Some 15% of all cell phone owners do not bother to have a landline phone more and 31% are considering giving up your home phone over the next three years.

If you are an executive of the station radio and not offering text messaging for now, you may still be living in the age of Marconi. The beauty of text messaging to radio listeners is that, since both the radio listening is done outside of access to media in general, the text may be the only means available. If you are in your car, on the beach or office, there is probably competition from television or the Internet. Therefore, radio and mobile phone are the means to reach your target audience.

What do radio listeners want to do with text messages? According to the Pew study, they want to request songs, enter contests, and get playlists station. No wonder then that the applications of text messages over the radio stations to date have been contests, song requests and dedications, vote lines, station play lists, and enhanced advertising.

Greater publicity is where the game is starting to change radio stations. What was once a promotional tool has become a sales tool. What was once a cost center to a radio station has become a revenue center.

94% of all text messages are opened and read. No other medium can make that claim, even the radio. That's why the future of the station sales radio equipment is now up-selling to customers with text programs. And it is working because the advertising works. It is not only a point to buy when you add a interactive text promotion to on-air commercial. Some account executives are joining in demonstrations purchase, where they were once shutout. Others are gaining additional market share in the group's purchase order with a ground station text messaging campaign. Mobile marketing offers the sales team of a weapon that others on the market simply do not have.

Here's how. The next time the radio station plans to give away tickets to a concert, Why 999 people frustrated callers get busy signals and one lucky winner? With text messaging, all 1000 listeners get through station. There are still only one lucky winner, but all participants receive marketing message the advertiser season. More importantly, the station now has a database of 1000 opt-in P-1 listeners.

The next time the station has breaking news or a pre-purchase ticket sales for the concert, which will be reported to the database opt-in, providing another opportunity to put your advertiser's message in the palms of his listeners the station faithful. His message of the poster and get through their P-1 felt like a VIP.

According to Forrester Research, 43% of U.S. retailers to use mobile marketing within the next year. Mobile marketing is projected to generate $ 4.8 billion in revenue in 2011.

Radio has to go on the train marketing mobile. If not, someone else will.

About the Author:

Bob Bentz is co-owner of Spark Network Services. Spark Network Services has been providing non-traditional revenue services to radio stations through its MatchLink dating products since 1993. Bob sent and received 1478 text messages last month.

Article Source: ArticlesBase.com – Text Message Marketing for Radio Stations — Interactivity on a New Frequency