Frequency Channel

Difference between a channel, frequency and a carrier when talking in cell phone context?

I often get confused when in theory these words are interchanged.Can anyone clearly specify differences and in what context one should use these terms, specially when I talk about cellular system and the frequency channels allocated to a particular carrier…etc etc. .

You need to picture an area (say, a town) which is divided into several cells. Each cell needs to have a different FREQUENCY, otherwise they interfere with each other at the fringes. Also consider that each phone needs two different frequencies for receiving and talking simultaneously (unlike a walkie-talkie with the send/receive button). These two frequencies are called CHANNELS.
The CARRIER is the signal that holds are these frequencies and chops-up the signal into cells.
So, for example, a typical set-up is: A carrier can handle 832 radio signals throughout an area (town), 42 of those are used for control purposes. Leaves 790 voice frequencies. Each call needs 2 channels (send/receive) so you can have 395 conversations at the same time (confusingly, these are also sometimes referred to as “voice channels”). The carrier signal directs those “voice channels” into the appropriate cells (depends where you and your phone presently are), each being about 25 square-km large, and each operating on a different frequency.

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Nitro Knob NK3 Amber Lighted Channel/Frequency Knob $5.30

Nitro Knob NK3 Green Lighted Channel/Frequency Knob $5.30

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Someone once wisely said that variety is the spice of life. Variety can mean different things to different people and when you're talking about multiple channels marketing then the variety is all about mixing and matching things in order to achieve and maintain their current and potential customers in the best way possible.

Those from the early days may be more familiar with the term â € € œmedia mixa when traders believe that the best way to reach customers was not one direction, but from anywhere that consumers might see. So instead of adopting a single media channel as how they communicate with their customers to place their marketing messages in a mixture of media sources. That is, a mixture of media.

Needless to say the market is not the same as it used to be. Sure, some things never change. Supply and demand, target markets, sales Communications € | all these are concepts that are deeply rooted in marketing. But as marketing and consumers who are exposed to these marketing concepts are changing, there is a slight change in the aspect of marketing in the form of multichannel marketing.

One important change we've seen in recent years is the change in the approach of the product to the customer. Sellers are no longer saying, â € "This is what we have to youâ €, but they are saying things along of the lines of â € œTell us what we can do to make your heart €. This shift has brought consumers to the concept of relationships long-term relationships with customers that lead to greater interest in managing the relationship. The fact is that the cost of getting a new customer is much more than keep an old one.

However, as these marketing ideas and concepts change, new channels of communication also came into the picture, with no other being as influential as the Internet. The Internet is not just one thing but is many things to many people. And this is exactly what traders took advantage. Thus, while the channels Traditional media are being used, the Internet has been included in the mix to have a very effective and interesting results.

Perhaps the change more interesting is happening now is that there is a clear distinction between communication services and sales of communication. Thus, while messages e-mail could be used to inform clients of the policies or answer any questions you may have (a communication service) can have a link to the URL of the page shopping cart retailers where consumers can â € œtake a look at the latest products € (communication). In fact, the advent of websites and email was the blurring of communications possible because the Internet is a natural interactive. Consumers are not necessarily aware of the fact that many times sales and communications services like this are mixed. And many who are aware, I see nothing wrong with the information they are mixed in this way.

The fact is that there are always new forms of communication. And as competition increases, marketing aim to do something that will keep your brand top of mind for consumers. Of course, the key word here is â € ~ relevanceâ € ™. Choose channels that are appropriate for your target market. Its multi-channel marketing should not mean that include all means that you can get your hands on, but systematically choose those that will give you better results.

One word to keep in mind is â € ~ Personalization € ™. Customizing communication to speak directly to their use makes it easier for consumers to meet and interact with you. This means that when an e-mail is being sent to a client; sure sounds like it was written directly to him or her. Getting consumers involved through various communication channels is the main thing that should be the target through multiple marketing channels.

Of course, when it comes to multichannel marketing campaigns, marketers are often worried that a channel can eat on the other channel. The upside, however, is that customers reaching over a number of channels affects loyalty and relationships long term in a positive way. Getting interactive with consumers in many different ways you only work on strengthening the relationship.

Consistency is also important. That is, if you have built a lasting relationship with a customer via email, keep that connection even if other channels will communication is included in the process. Maintaining that level of comfort and accessibility with a loyal customer makes it easier to keep that client with you. Frequency of communication is also something you need to regulate taking into account the needs of its customers.

It's almost as many loose strings together and try together to make a strong cord. Each channel of communication on their own may or may not get what he wants from his client. However, focusing on the bigger picture is the key, but could take some time and effort before they occur.

About the Author:

Jeev Trika is a principal at azentec, Inc.,. an e-business consulting firm, based out of South Bend, Indiana. He possesses extensive experience in sales methodologies and holds over 9 years of experience in assisting organizations with their online experiences. His professional services have been garnered by organizations like IBM Global Services, Siebel, Jordan Industries, Cayman Islands Government, and more. Jeev holds a Bachelors in Computer Science and an MBA, both from Purdue University.

Article Source: ArticlesBase.com – Multi Channel Marketing – It’s All About Mixing and Matching